It is not just the wind.
When a traveler dies in a blizzard, unable to find their way to their destination or to any kind of shelter, their ghost often remains, waking only in the direst of winter snows to seek their way home.
If one seeks the source of the voice, whether to rescue it or defend from it, the way becomes lost and cannot be found again until the ghost is encountered and exorcised. (It will follow, even if fled from, seeking a way home).
If one perseveres - bearing the biting cold - the ghost of the whiteout will follow, and the blizzard will continue, until civilization is found. Then, a wondrous thing happens: the blizzard dissipates, and the spirit finds rest, having finally found its way home.
For a week, I'm challenging myself to write SOMETHING gameable (monster, NPC, magic, location, item, etc.) each day. To make it interesting: it must be inspired by the first song that comes up on shuffle from my music library each morning. This is post 5, inspired by "Whiteout" by Hanging Garden (Spotify, YouTube).